Cosmoprof Worldwide Bologna advertising created by Oliviero Toscani wins International Fair Poster

September 28, 2017 – Cosmoprof Worldwide Bologna advertising campaign wins the 21st International Fair Poster Competition, organized by UFI (Global Association of the Exhibition Industry) to reward the image of the most important international fairs.

More than 100 applications have been presented by trade fair events in 17 countries. Among them, the image conceived by Oliviero Toscani has been chosen as the Grand Award winner 2017, obtaining the praise of a jury of experts appreciating the originality, artistic quality and the specific organization of the main elements of communication, such as logo, claim, date and place of the event.

The advertising campaign created by Oliviero Toscani celebrated the 50th edition of Cosmoprof Worldwide Bologna, the world’s leading cosmetic event.

On some female faces, an abstract “sign” of color appears (on the mouth, on the eyes, on the hair), as a symbol of cosmetics.

The feminine faces of different ethnicities express a concept of borderless beauty, representative of the multiform and multiethnic Cosmoprof reality.

Oliviero Toscani, key figure of international communication over the last 30 years, emphasizes with his artistic talent the role of Cosmoprof Worldwide, an international reference point for the entire beauty universe, thanks to the presence of the format organized by Bologna Fiere Group in Las Vegas, with Cosmoprof North America, and Hong Kong, with Cosmoprof Asia.

The advertising campaign will promote, with an up-to-date layout, the events of the Cosmoprof network (Bologna, Las Vegas, Hong Kong) in 2018, on major national and international newspapers.


BolognaFiere China Ltd.