2024-03-21 - 2024-03-24
Bologna Exhibition Centre
On Hair Show & Exhibition is the only Italian event entirely dedicated to hairstylists.
The exhibition area was reserved for leading companies in the industry so that they can meet hair sector professionals and strike new business deals. 1 catwalk and 120 exhibition stands in the same pavilion. Visitors had access to all the shows at the On Hair event and to the exhibition area with just one entrance ticket, which means greater visibility for all the brands involved.
In 2019, a specially constructed theatre hosted 12,000 hairstylists, 76% of whom are the decision-makers in their salons. They watched expertly choreographed hair shows with a unique atmosphere generated by creativity, music and set design. The backstage area occupied an entire pavilion so the teams have all the space they need for their rehearsals and finishing touches. Lights, audio and state-of-the-art staging will make each show a unique experience.
To attend this event, please contact:
Ms. Lisa Ye
Ms. Eva Li
Ms. Joyce Yang
Senior Sales Representative