Cosmoprof presents the new advertising campaign for the next editions recently.
The images evoke the idea of beauty without borders, reflecting an open, multicultural society, with models of different ethnic origin with painted faces and bodies. This playful use of make-up, almost creating works of body art, produces an unsettling visual effect, part of a dialogue between fiction and reality, between the real faces and the painted ones.
Each of us has a personality with many different aspects which make-up can either hide or bring out and emphasise. The colours represent the different editions of Cosmoprof: lilac for Bologna, green for Las Vegas, red for Hong Kong and yellow for the new Mumbai edition.