Cosmoprof Worldwide Bologna stopped in Shanghai with an exclusive roadshow dedicated to promoting the highly successful 2026 edition and its international network.
The initiative offered an important opportunity for dialogue with leading players in the Chinese cosmetics market, further strengthening the brand’s presence in a strategic area for the development of the industry.
A particular focus was placed on the fragrance segment, now recognized as one of the most dynamic and fastest‑growing categories in the beauty industry. During the event, insights and market analyses were shared thanks to contributions from top-level experts, providing an overview of emerging trends, development opportunities, and evolving consumer behaviors.
The event was organized by BolognaFiere Cosmoprof with the support of ITA – Italian Trade Agency, confirming their joint commitment to promoting Italian excellence and fostering business relations between Italian companies and international markets.
Speakers included Charlie Gu, CEO and founder of Jingzhi Media Group, and John Cafarelli, CEO and founder of BeautyMatter, who shared their expertise and strategic visions for the future of the sector, enriching the discussion and offering concrete insights to the professionals in attendance.
The Shanghai roadshow is part of a broader program of international initiatives aimed at consolidating Cosmoprof’s role as a global benchmark platform for the cosmetics industry.