Shanghai Illustration & Pop Show

Culture and Publishing

2027-05-28 - 2027-05-30

Shanghai Exhibition Centre

Annual

www.illustrationpopshanghai.com

The inaugural Shanghai Illustration & Pop Show (SIPS) run from 29 to 31 May 2026 at the Shanghai Exhibition Centre. Organised by BolognaFiere China Ltd. and Shanghai Xinhua Distribution Group Co., Ltd., guided by Shanghai United Media Group and supported by the Jing’an District Culture and Tourism Development Promotion Centre. It is presented in partnership with the Shanghai International Culture Association and the Italian Cultural Institute in Shanghai, with academic support from the Bologna Illustrators Exhibition and Mimaster Illustrazione (Milan, Italy). MINI serves as the principal partner.

SIPS opens a new chapter in the global legacy of the Bologna Illustrators Exhibition – often called “the Oscars of the illustration world.” Since its founding in 1967, the Exhibition has championed international exchange and professional growth through juried selections, annual catalogues, and global touring shows. Now tailored for China, SIPS builds on this platform with over 300 exhibitors from 10 countries and regions – including brands, studios, and independent creators – showcasing a vibrant spectrum of illustration and pop culture.

As a professional exhibition centred on illustration, SIPS underscores the medium’s diverse commercial reach across pop culture and consumer markets. The show aims to bridge creative content with market demand, integrating industry resources and translating artistic value into sustainable outcomes.

Exhibits Profile: 

Illustrative Artworks: Original pieces, fine art reproductions, collaborative editions.

Pop & Brand: Pop toys, fashion collections, lifestyle design objects.

Professional Services: Illustration Representation & Management Services, creative consultancy, licensing and rights Management.

Creative Merchandise: Creative Merchandise.

Visitors: 

Creative Agencies: Advertising firms, design studios, IP management companies.

Brand Owners: Pop toys, apparel & accessories, homeware, beauty, F&B, stationery, and pet products.

Retail & Commercial Channels: Commercial property developers, e-commerce platforms, department stores, concept shops, and boutiques.

Content Creators: Illustrators, designers, visual artists.

Cultural & Arts Institutions: Galleries, museums, publishing houses, art foundations, curatorial organisations, art academies.

Collectors & Enthusiasts: Private collectors, passionate fans.

Other Stakeholders: Government agencies, trade associations, traditional and new media, others.

To attend this event, please contact:

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