Cosmoprof North America Miami concluded its inaugural edition with resounding success, solidifying its position as the premier beauty launchpad. The event, held January 23-25, welcomed an impressive 19,000 visits representing 113 countries, alongside a diverse array of over 700 exhibitors from 40 countries.
Exhibitors at Cosmoprof North America Miami (representing categories in skin care, makeup, fragrance, hair care, nails, and the beauty supply chain) had the opportunity to showcase new products and launches, contributing to the event’s overall success. The dynamic show floor was a bustling hub for innovation, highlighting the latest trends and groundbreaking beauty solutions.
“The success of the first edition of Cosmoprof North America Miami is really a positive signal for the development strategy of the Cosmoprof network,” declared Antonio Bruzzone, Chief Executive Officer of BolognaFiere Group. “As a global partner for business for all beauty stakeholders, our aim is to facilitate networking and commercial relationships; starting from today we can provide our global community two specific events dedicated to the US market, enriching the global offer of our international platform.”
“As we celebrate the triumph of Cosmoprof North America’s expansion to Miami, the launch’s success reverberates into Las Vegas, solidifying both shows as vital hubs in the ongoing robust growth of the beauty industry in the United States,” remarked Ed McNeill, Senior Vice President of USA Beauty. “With a shared objective, these events provide an unparalleled experience, nurturing innovation and fostering connections for all stakeholders.”
“With the success at Cosmoprof North America Miami, we look forward to the sustained momentum at Cosmoprof North America Las Vegas in July,” said the Professional Beauty Association’s Executive Director, Nina Daily. “These notable events underscore the power of collaboration and a collective vision dedicated to empowering beauty professionals, strategically shaping the future of the industry.”
One of the distinctive features of the event was the presence of country pavilions, supported by foreign governments that recognized the pivotal role of creating exposure for their brands in the U.S. These pavilions, representing countries Brazil, China, Colombia, France, Germany, South Africa, South Korea, Spain, and Turkey, added a global dimension to the event, fostering international collaboration and showcasing the beauty industry’s diversity.
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HIGHLIGHTS
The Buyer Program and Collaboration with U.S.C.S.
The Buyer Program, an exclusive initiative by Cosmoprof facilitating impactful B2B networking between exhibitors and buyers, orchestrated a multitude of highly productive meetings. Notable participants in the Buyer Program comprised esteemed companies such as 1 Hotels, Blush-Bar, CVS Health, Icsitum, Nordstrom, Olivela, El Palacio de Hierro, Space NK, and Walmart Puerto Rico. Also, in collaboration with the U.S. Commercial Service, 175 delegates were registered from 17 countries, including Colombia, Ecuador, Ghana, Jamaica, and Mexico, fostering meaningful B2B engagements with exhibitors.
Education
CosmoTalks and Cosmopack Education sessions emerged as significant highlights of the show, with numerous sessions selling out before the event, underscoring the industry’s hunger for education. Topics ranging from “Beauty Business Start-Up: What You Must Know Before You Launch!” to “Revolutionizing Beauty: Unveiling the Secrets of New Product Innovation” and “The Lowdown on Environmentally Conscious Packaging” drew eager attendees seeking invaluable insights and expertise from speakers representing The Estée Lauder Companies, Shiseido, Ulta Beauty, Unilever, and more.
The Press Zone
Situated on the show floor, the Press Zone offered exhibitors an exclusive opportunity to establish one-on-one connections with influencers and prominent consumer and trade press figures from Allure, BeautyMatter, The Beauty Industry Report, CEW, Elle, Hola TV, NewBeauty, Real Simple, and Today.com.
Feedback from Participants
Cosmoprof North America Miami proved to be a catalyst for industry professionals, providing a unique platform for networking, business expansion, and knowledge exchange. As the inaugural edition came to a close, the overwhelmingly positive response from both exhibitors and attendees affirmed the event’s success and marked the beginning of a new era for beauty innovation in the vibrant city of Miami Beach.
Rebeca Durán, International Manager of Stanpa, was really satisfied with the first edition of the exhibition: “Cosmoprof Miami went quite well for Spanish companies, and we are pleased with the outcome. A significant number of visitors came from Latin America, but there were also visits from [the] US and Canada. We’ll be participating [in the] next edition with a bigger Spanish pavilion, in representation of Beauty from Spain.”
Business France accompanied a delegation of 27 companies on the French pavilion at the first edition of Cosmoprof North America 2024 in Miami. Caroline Escudier, Project Manager of Business France, commented: “This new experience in the beauty sector was a great success with the French exhibitors, who were able to meet trade visitors during the 3-day show. Many nationalities were present, from the United States and North America, Latin and Central America, the Caribbean, Europe, etc., all of whom were able to find answers to their questions. Most of the exhibitors, as well as a number of new companies, were invited to the next edition in 2025. We would like to thank the organisers of Cosmoprof North America for giving us the opportunity to be present on the markets in the region”.
Claudia Lloreda, Founder & General Manager of Blush-Bar, commented, “Our days at Cosmoprof were simply brilliant! We loved the CosmoTalks focusing on retail evolution, packaging sustainability, and driving innovation in product development.” She added, “We met wonderful people and incredible brands, manufacturers, and packaging companies from all over the world. We came home energized, with many follow-ups to do, many emails to send, and so thankful that we were able to share in these special days with our beloved industry.”
A positive feedback ash shared by HCT team, too. “Overall, HCT as a company thought that the show was great! We had a lot of new leads, particularly from the South American market as well as the local Florida Brands”.
The second stop of the Cosmoprof Network for the US beauty community will be Las Vegas for the 21st edition of Cosmoprof North America Las Vegas at the Mandalay Bay Convention Center from July 23-25, 2024, with registration now open. The second edition of Cosmoprof North America Miami is scheduled to take place in Miami Beach, Florida, from January 21-23, 2025, further solidifying its role as a crucial platform for the beauty industry in the Americas.
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