Wednesday 17 November, at 10.30 a.m., the second session of the webinar co-hosted by Zoomark International, Interzoo Academy and CIPS, which offers a snapshot of how countries are responding to the pandemic, focussing on Italy, Germany and China
After the first session, which last 3 November featured CIPS – The China International Pet Show, on Wednesday November 17, at 10.30 a.m., the webinar on the state of the art, the dynamics and trends of the pet market in times of pandemic will hand over to Zoomark International and Interzoo Academy, that will turn the spotlight on Europe, with a zoom on Italy and Germany.
To follow the second episode of the initiative launched by Zoomark International (ongoing at BolognaFiere until tomorrow), Interzoo (Nuremberg, 24-27 May 2022) and CIPS digital (Shanghai, 17-20 November 2021), just connect to this page.
An unprecedented and very interesting opportunity to gain insight into the changes in the pet population in Europe and the Far East during and after the lockdowns, and how much the pandemic has affected adoptions. But that’s not all. The webinar will also examine trends in the sales of pet food and pet care products, and look at how distribution channels are evolving – from traditional petshops to chains and large-scale distribution – not forgetting the role and importance of e-commerce and marketplaces.
The changes in marketing strategies will also be explored, looking at digital engagement and the increasingly integrated, personalized campaigns and reviewing emerging new trends, from the growing attention to safety and food quality to the ongoing humanization of pet products.