Zoomark and TOPS Forge Strategic Partnership to Connect Pet Markets in China and Europe

11th April: It is perhaps the most remarkable collaboration in the pet industry between China and Europe to date:

Zoomark, the prestigious b2b trade show for the pet industry in Europe organised by BolognaFiere Group, and TOPS, the fast-growing pet show in China, will be joining forces for an on-site signing and cooperation meeting at TOPS in Shanghai on April 11th. At this event, they will announce the establishment of a mutually beneficial cooperation starting in 2025. This strategic partnership aims to enhance the exchange and development of the pet industries in China and Europe.

Zoomark will be appointed as the exclusive sales partner for TOPS in Europe, tasked with the responsibility of promoting the brand across the continent. Leveraging its robust international channels, Zoomark will also introduce international content to TOPS and provide promotional support to help expand the brand’s reach and market impact on a global scale.

On the other hand, TOPS will introduce a series of cutting-edge Chinese content at next year’s Zoomark in Italy, including the “China Focus Day”. Additionally, TOPS will organise a special showcase featuring Chinese smart products, to further lay out the innovation and market potential of the Chinese pet industry. Furthermore, TOPS will leverage its own channels to promote Zoomark, increasing visibility and awareness for both brands in their respective markets.

This collaboration represents a significant milestone for Zoomark and TOPS, signaling a new era of cooperation between the pet industries of China and Europe. Through the sharing of resources, content exchange, and joint promotional efforts, both parties aim to attract a greater number of international exhibitors and visitors to their respective exhibitions. This partnership not only enhances the global presence of the pet industry but also fosters diversity within the market.

Zoomark, held biennially in Bologna, Italy, is a flagship professional event in the European pet industry. The most recent edition of Zoomark attracted 28,000 international visitors and over 1,000 exhibitors from Europe and the rest of the world, out of which China is among the largest international exhibitor source for Zoomark. TOPS, held annually in Shanghai, has established itself as a significant showcase for China’s pet industry. Renowned for its selection and stylish brands, On the other side of the globe, TOPS will make its debut in 2025 at the prestigious National Convention and Exhibition Centre (Shanghai), the world’s largest pet exhibition and conference complex, with an expanded exhibition area of over 100,000 sqm. By partnering together, the two main exhibitions will join forces to generate more business opportunities and networking platforms, providing exhibitors and attendees with a fresh and exciting experience.

As the collaboration begins, Zoomark and TOPS are both eager to explore a new future for the pet industry together, with the aim to build a stronger bridge for the development of the pet industry in China and Europe.


BolognaFiere China Ltd.