CCBF New Cooperation Press Conference Successfully Held on the Opening Day of BCBF

Bologna Children’s Book Fair (BCBF), the global leader of children’s book fair, was grandly opened on 26th March, Italian local time. At 12 pm on the same day, it was at Hall 26, the booth of Chen Bochui International Children’s Literature Award that Shanghai International Children’s Book Fair (CCBF) New Cooperation Press Conference and Annual Theme Release for the 2018 Original Illustration Exhibition of Chen Bochui International Children’s Literature Award were successfully held.

In November 2017, Shanghai Xinhua Distribution Group Limited and Italian BolognaFiere S.p.A officially signed the cooperation agreement of CCBF. Since 2018, Ronbo BolognaFiere (Shanghai) Ltd., a joint venture established by both parties, has been responsible for the overall operation and management of CCBF.

The honourable guests attending the conference included:

Ms. Zhao Xiuling, Deputy Director of Press and Newspaper Department, State Administration of Press, Publication, Radio, Film and Television of People’s Republic of China (SAPPRFT)

Mr. Peng Weiguo, Deputy Director of Shanghai Press and Publication Administration (SPPA)

Mr. Wang Jianxin, General Manager of China Educational Publications Import & Export Corporation Ltd.

Ms. Zhao Jianjin, Director of Shanghai Baoshan International Folk Arts Exposition

Mr. Antonio Bruzzone, CEO of BolognaFiere S.p.A

Mr. Marco Momoli, Italy Commercial Director of BolognaFiere S.p.A

Mr. Giorgio Contini, International Director of BolognaFiere S.p.A

Ms. Elena Pasoli, Exhibition Director of Bologna Children’s Book Fair

Mr. Peng Weiguo and Mr. Antonio Bruzzone delivered their speeches and unveiled the nameplate of the newly founded joint venture for CCBF. They congratulated on the inaugural cooperation of CCBF and wished for its great success. They also extended their sincere welcome to all the guests from China and abroad to participate in CCBF this year. The fair is to be held from 9th to 11th November.

In Mr. Peng’s speech, he said: The new CCBF is equipped with substantial international resources and exhibition experiences of BolognaFiere S.p.A. Furthermore, it will be able to share the extensive resources of publishing, copyright, author, and clients of BCBF. Therefore, I have no doubt that the fair will bring more children’s book products to the visitors, create more opportunities for copyright trade, and host a series of high-standard events, including illustration exhibitions, literary awards, and academic forums. CCBF will quickly confirm its leading position in the field of children’s book and copyright trade in the Asia Pacific region.

He also said: With the joint efforts of Chinese and Italian partners, CCBF, held in November every year, and BCBF, held in March every year, will each play a significant role in Europe and Asia. We shall hope that they will receive the recognition of being amongst the best children’s book fairs in the world. At the same time, their cooperation will most certainly make constructive exploration and practice for the new round of international children’s book copyright trade and international children’s publishing cooperation.

Mr. Bruzzone said: BCBF has set up a joint venture with China to co-organise CCBF. It is one of the most important strategies of BolognaFiere S.p.A to extend our business globally. We hope to establish an exhibition network covering major international markets. The annual BCBF is a grand event in children’s publishing industry. We will create a strong liaison with Shanghai, China and New York, USA and further promote international exchanges and copyright cooperation in the publishing industry.

Chen Bochui International Children’s Literature Award is the first literary award dedicated to children’s literature named after a renowned author in China since 1949. It is also an important component of CCBF. As a key subproject of the award, the Chen Bochui International Children’s Literature Award Original Illustration Exhibition was unveiled and released its annual theme of the 2018 by Ms. Zhao Xiuling, Deputy Director of Press and Newspaper Department, SAPPRFT and Ms. Zhao Jianjin, Director of Shanghai Baoshan International Folk Arts Exposition.


BolognaFiere China Ltd.